A guide to surviving and thriving on the business world’s favourite social network
Social media and career development typically don’t mix. Doom-scrolling Elon Musk’s tweets or getting sucked into the latest TikTok craze do not exactly enhance your work prospects. Unless, that is, the social network in question is LinkedIn. Founded in 2003 in Silicon Valley as a platform for professional networking, and purchased in 2016 by Microsoft for $26bn, it has become a fixture of corporate cyberspace, with more than 800m registered users worldwide.
Its 171m American members outnumber the country’s labour force. High-school students are creating profiles to include with their college applications. The chances are you probably have one, too. How do you make the most of it?